Newsletter:
Photo: Diedlastnight
The last edition of the Pitti Uomo showed tons of stuff people will wear in summer 09.
We decided to carry on comunicating our point of view not through our clothes but an installation.
Inspired by our collection we choose to build the concept of the installation around the RED APPLE.
Biancaneve is Pharmacy’s interpretation of the story of the red poisoned apple.
Didn’t your mama tell you: don’t take candy from strangers
All apples were eaten up before the trade show ended. Thanks visitors!
Enlighten the minds. It maby sounds a bit confusing since our main concern is to make you fall in love with our clothes but this time we wanted to show you our sentimental/idealistic side. We tried to give our message of peace playing with the stereotypical ways of demonstrating and protesting. Several screens were showing at the same time different views of how constraining and destructing war games are. We achieved a strong impact on visitors. Wake up folks ‘n make love!
Photo: Meschina
Pharmacy ind. Spring Summer new ad. :)
March 7th, 2008
Photo: Sean + Emmanuelle
We promise this is not just another excuse to party!
November 28th, 2007
PHCY® Loves LAIKA (31-Oct-2007)
October 30th, 2007
PHCY® “Sci-Fi Fever” Video! Shooting the FW08 Collection
October 9th, 2007
hey guys,
here we are with the new behind the scenes sneak-video. 
Music by Scuola Furano
Video editing by Thomas Murphy
PHCY® Store Milano!
September 21st, 2007
It’s open! Picture by Meschina® 
Ok.. i’m writing this post and they are still working inside.. finger crossed! 
Ciao guys.. will be fun!
Click here for the opening gallery (tnx Diedlastnight) /or/ here for the pig+phcy party!
TOGETHER. HUMAN. TOGETHER. HUMAN… (!!!)
September 19th, 2007
Hey guys!!!! Save the date!
Together again with our friends.. celebrating the opening of our first Flagship Store in Milan.
Limelight Club. yeah.
More info at Pig Magazine website. (in italian)
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“Television” join the creation of a new PHCY® book. yo!
September 10th, 2007
Hey!
We want you to participate in a new collective art book!
This new side project is called “Television” and will be based on art, graphic design and photography.
Are you up for the challenge?
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WAD/Klub=PHCY®+Fluokids (9th/sept PARISPARIS)
August 30th, 2007
Im scared… ahaha