Photo: Diedlastnight

The last edition of the Pitti Uomo showed tons of stuff people will wear in summer 09.
We decided to carry on comunicating our point of view not through our clothes but an installation.
Inspired by our collection we choose to build the concept of the installation around the RED APPLE.
Biancaneve is Pharmacy’s interpretation of the story of the red poisoned apple.
Didn’t your mama tell you: don’t take candy from strangers
All apples were eaten up before the trade show ended. Thanks visitors!